Fashion & Perfumery Tour with Gucci Museum

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Duration: 3h 30m
Location: Florence, Italy | Florence, Italy

Category: Tours & Sightseeing

One-of-a-kind insider shopping & explorey experience
Comprehensive look into the origins of the Gucci brand
A visit to one of the world's oldest perfume distilleries
Master artisans at work at the Florence School of Leather
Limited-capacity tour with maximum 15 people

Guided tour of Florence
Admission fees


Discover the best of Florence's fashion, embroidery, leather, and perfume industries with this exclusive, semi-private tour. Visit artisan schools and boutique shops hidden in the corners of the city. Then explore the Gucci brand at the iconic Italian fashion house's own museum.

Start your tour at the School of Leather, which is housed in a 13th-century Franciscan Monastery. Watch the artisans at work and see the meticulous technique that goes into crafting each unique piece.

Discover the history of the world-renowned Gucci brand, which recently celebrated 90 years of excellence in fashion. Stroll around accessories, bags, documents, and photographs and browse the museum's shop if you fancy picking up an exclusive souvenir of your trip to Florence.

Make your way to Loretta Caponi's Atelier, the prestigious Florentine firm that tailored special creations for VIPs such as Lady Diana, the Kennedy family, and Sting. End your tour at the Perfumery of Santa Maria Novella, open for business since 1612.

Cancellation Policy: 5 days
Know before you book: Children 3 and younger are complimentary., This activity is not wheelchair accessible., If you have limited mobility, you should not take part., Check-in is 15 minutes prior to the booked tour start time.

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