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Why having a 7-Day Cruise Content Calendar is essential for travel agents who want to gain new cruise clients. For starters...

  • Keeps you focused on what matters most — You won’t waste time guessing what to film, post, or say each day.

  • Turns your trip into a marketing engine — Every piece of content has a purpose: to educate, inspire, and convert.

  • Helps you show up consistently on social media — Staying top-of-mind builds trust with potential clients watching your journey.

  • Captures content for every stage of the client journey — From packing to port excursions to stateroom reviews, it covers all the questions clients are already Googling.

  • Positions you as the go-to cruise expert — Clients want to book with someone who’s been there and knows the ship inside and out.

  • Eliminates content overwhelm — With a daily plan in place, you can focus on capturing what converts.

  • Maximizes the ROI of your FAM trip — You’re investing time and money in this trip—this ensures you get long-term value from it.

  • Creates reusable content for months — Footage and photos can be repurposed for your website, email campaigns, reels, blog posts, and YouTube.

  • Helps you connect with your ideal client — By showcasing experiences that match your niche (family travel, luxury, adventure, etc.), you attract exactly who you want to serve.

  • Encourages follower engagement in real-time — Daily story prompts and live ideas invite interaction, building stronger relationships and more inquiries.

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If you're a travel agent heading out on a cruise FAM (familiarization) trip, you’re not just going on vacation—you’re going to work. This trip is an opportunity to transform your personal cruise experience into client-winning marketing content. But without a plan, most travel agents end up with a disorganized camera roll, a few random Instagram posts, and no real strategy to turn what they learned into sales. That’s where a Cruise FAM Trip Content Calendar Template becomes your best friend.

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