Daily full buffet breakfast in the 4th-floor Renaissance loggia.
$100 food & beverage credit per stay for cocktails and dining.
Front-row panoramas of Santa Maria Novella or Brunelleschi's Duomo.
Room upgrade, early check-in & late check-out subject to availability.
Ideally positioned on one of Florence's most glorious historic squares, L'Orologio Firenze is an exquisite luxury boutique hotel conceived as a tribute to the magical world of Haute Horlogerie (fine watchmaking). Each floor of this contemporary design hotel pays homage to an iconic house of luxury wristwatches—Rolex, Vacheron Constantin, and Patek Philippe—featuring rare collector photography, vintage dials, and curated leather accents.
Guest rooms and suites feature bespoke craftsmanship, with door handles crafted in the shape of clock hands, bathroom taps sculpted like winding crowns, and rich mahogany woodwork. Wake up to breakfast on the fourth floor inside an authentic Renaissance loggia gazing out at the basilica, explore the Duomo and Ponte Vecchio just minutes away on foot, and conclude the day in the intimate cocktail lounge and cigar salon.
Authentic Renaissance loggia breakfast room offering front-row panoramas of the Basilica di Santa Maria Novella.
Upper-floor accommodations framing unobstructed, iconic vistas of Brunelleschi's cathedral dome and Florentine rooftops.
Warm mahogany interiors, custom leatherwork, and oversized windows opening directly onto the grand Renaissance piazza.
Spacious living salons decorated with curated horological art, double marble vanities, and chromotherapy rainfall showers.
An intimate, clubby salon for watch collectors and discerning travelers, serving artisanal Negronis and Tuscan wines.
Step outside directly into the pedestrian beauty of Florence, minutes from Via de' Tornabuoni luxury boutiques and the Duomo.
Superior
Sophisticated guest room adorned with warm mahogany finishes, vintage watch dial artwork, plush bedding, and marble bathroom featuring bespoke winding-crown taps.
Piazza View
Elegantly furnished room offering front-row vistas across the grand Piazza Santa Maria Novella and its marble basilica façade, complete with sitting area and marble bath.
Duomo View
Spectacular upper-floor accommodation framing direct vistas of Brunelleschi's world-famous Duomo cathedral dome, adorned with mahogany paneling and collector artwork.
Junior Suite
Spacious and refined suite featuring an open-plan lounge, rare Haute Horlogerie collector displays, walk-in closet, and lavish marble bathroom with separate soaking tub and rainfall shower.
Duplex Suite
Two-level split suite ideal for families or long stays, featuring an airy living room on the main floor and a master king bedroom on the mezzanine level with two bathrooms.
A breathtaking Renaissance open loggia on the fourth floor serving freshly baked Tuscan brioches, artisanal cheeses, organic eggs to order, and Italian espresso against the backdrop of Santa Maria Novella.
A warm mahogany-lined cocktail bar decorated with rare vintage horological pieces, serving expertly crafted Negronis, Chianti Classico vintages, and light Tuscan charcuterie platters.
An intimate and ventilated private salon dedicated to connoisseurs of fine cigars, vintage grappas, and aged Scottish and Japanese whiskies in a cozy gentleman's club ambiance.
Connect with our dedicated Florence Luxury Specialists to secure exclusive Signature benefits, Duomo view room allocations, and private museum reservations for L'Orologio Firenze.