9 Tips for Instagram Creation - Make Your Travel Content Stand Out and Grow Your Leads
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When creating travel content for Instagram, consistency and authenticity are key to building a strong presence.
But how do you make your travel content stand out on Instagram and grow your leads?
To start, maintaining a consistent aesthetic, posting style, and tone helps establish your travel brand identity while making your profile visually appealing. High-quality images and videos are essential, but they should also feel authentic and reflect your unique voice. Using features like Reels, Stories, and Carousels can add variety to your content and help you connect with your audience in different ways.
Planning posts in advance with a content calendar ensures regular activity, while analyzing insights helps identify what resonates most with followers. As a travel agent, Instagram is not only a platform to showcase beautiful destinations but also a tool to generate leads, establish credibility, and build strong client relationships.
Let's dive in and talk about 9 tips, and one bonus tip, for Instagram creation to grow your leads.
Let’s Talk Creation
The 9 most effective ways to make your travel content stand out and grow your leads.
1. Reach More New People with Reels
You need to create 10 or more reels per month. These should be spread across the month—not all at once—and ideally published when your audience is most active. Reels are one of Instagram’s most powerful discovery tools because they often appear to people who don’t already follow you.
Travel accounts with the greatest follower growth rates consistently post 10 or more reels per month. This is because Instagram rewards creators who regularly use Reels, making it an essential content format for growth.
Check out this video: How to grow with reels
2. Carousels Are Better Than One Photo
Instead of using a single photo in your posts, capture more attention with carousels. Carousels typically receive better reach and engagement than single-image posts. Add text in the first slide to set context—this engages users right away and encourages them to swipe through your content.
Check out this video: See an example carousel tip
3. With Reels, Make Every Second Count
Share something funny, relatable, or unexpected in the first 3 seconds of your travel reel to hook your audience. This is critical because if you don’t grab attention immediately, viewers will scroll past. But it doesn’t stop there—you also need to maintain momentum. Use storytelling, humor, and visuals to keep people watching until the end.
Check out this video: 10 Ways to Hook Your Audience
4. Be First to Cover Current Events
Try creating content about events as soon as they happen—new ship launches, resort openings, or breaking travel news. Being among the first to share your point of view builds authority and can result in your content being widely shared. Don’t forget to include keywords and hashtags related to the event in your caption for extra reach.
5. Connect Through Relevant Captions
Your captions are an additional way to connect with your audience. Beyond describing your photo or video, captions can provide insights, inspire conversation, or encourage interaction. Always make sure they directly relate to your content or invite people to share their thoughts.
6. Add Topics and Places
Tagging a location or using trending, relevant hashtags can increase your visibility. For example, if you’re posting about Cancun, tag the destination and use related hashtags so your content surfaces to people already searching for travel ideas in that area.
7. Amplify Your Content with Audio
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Adding audio to your reels or posts can bring your content to life. Using trending audio not only makes your content more engaging but also helps it feel current and relevant. Instagram often boosts reels that use popular sounds.
Check out this video: Why Trending Audio Works
8. Keep It High-Quality
People tend to engage more with high-quality content. Always ensure your videos are well-lit, have a minimum resolution of 720p, and a frame rate of at least 30 frames per second. If your video looks dark, blurry, or shaky, your audience is less likely to stay engaged.
Check out this video: Reel Quality Example
9. Hashtags Still Matter
There’s evidence that when it comes to Instagram search, hashtags carry more weight than captions. That means the hashtags you use can directly impact how easily people discover your content. Mix broad hashtags (like #TravelAgent or #LuxuryTravel) with niche hashtags that match your exact destination or travel style.
Check out this video: How to use hashtags
BONUS TIP: Be Consistent
The final tip—and one of the most important—is consistency. Posting sporadically won’t help your growth. Develop a schedule, stick to it, and make content creation part of your routine. Over time, consistency builds trust, keeps you top of mind, and steadily increases engagement.
Check out this video: Consistency in Action
By applying these Instagram strategies, travel agents can build authority, generate new leads, and transform their social media presence into a powerful business growth engine. Remember: authenticity + consistency = success.
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To learn more techniques and how to become a travel agent, sign-up to become a travel agent today!
