Today, we’re excited to share the below announcement about Storyliving by Disney. I’m honored to share that this exciting new business is guided by my predecessor in this role, and a dear friend of the Travel Advisor community, Claire Bilby, Senior Vice President of Emerging Business for Disney Signature Experiences. Get a closer look at Storyliving by Disney in the below post!

As more fans look for new ways to make Disney a bigger part of their lives, today we are announcing plans to introduce Storyliving by Disney™, vibrant new neighborhoods that are infused with our special brand of magic. Each community will feature distinctively designed spaces, unique amenities and Disney’s brand of world-renowned service.

These master-planned, new home communities are intended to inspire residents to foster new friendships, pursue their interests and write the next exciting chapter in their lives —all while enjoying the attention to detail and special touches that are Disney hallmarks.

At each location, including some neighborhoods for residents ages 55+, Disney Cast Members trained in the company’s legendary guest service will operate the community association. Through a club membership, Disney will also provide access to curated experiences, such as wellness programming; entertainment ranging from live performances to cooking classes; philanthropic endeavors; seminars and much more.

And where will the first one be? None other than a place that has known the footsteps of Walt Disney himself! Cotino™, a Storyliving by Disney community, will be built in the heart of the Coachella Valley in Rancho Mirage, Calif. If you’re a Disney history fan, you might know that the brilliant mountain-ringed valley in the Greater Palm Spring area was once a rejuvenating retreat for Walt and Lillian Disney!

Check out this video to learn more about the proposed plans for Cotino, a Storyliving by Disney community. We will be working with highly respected real estate developers and experienced home builders at each site, who will contribute their talents and expertise to each community.

Like any good story, this is just the beginning! Other locales in the U.S. are under exploration.

Stay tuned for the latest Storyliving by Disney news. For additional information and updates, visit www.storylivingbydisney.com.

This material contains general information about future proposed community plans which are subject to change or cancellation at any time without notice.  Club membership, programming, and access and use of future proposed amenities and offerings, will require the payment of dues and/or fees and be subject to additional terms and conditions, which will be set by the owner of the club. Availability of club membership and operation of club facilities are not guaranteed. Disney is not the developer of Cotino, a Storyliving by Disney community or the builder or seller of homes within Storyliving by Disney communities. The parties developing, and building homes in, Storyliving by Disney communities are independently owned and operated.This does not constitute an offer to sell, or a solicitation to buy, real estate to residents of any state or jurisdiction where prohibited by law, or where prior registration is required, but has not yet been fulfilled.  Equal Housing Opportunity. Broker participation welcome.  See storylivingbydisney.com for full details.  [Page Pierce, DRE License No. 02161670]