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It's time for guests to get their shopping lists ready! Today we are revealing the happiest merch lineup on earth launching in celebration of the 70th anniversary of Disneyland Resort, and they are all must-haves!
Beginning May 16, 2025, and running through summer 2026, Disneyland Resort will host its 70thanniversary celebration where guests of all ages can celebrate happy while honoring seven decades of Disneyland. No celebration is complete without some great merchandise, so we are sharing four all-new collections and even more that are sure to delight. And this is just the beginning! Stay tuned for all the latest updates on merchandise, with new drops arriving throughout the celebration.
Celebration Collection
Kicking off this reveal is the Celebration Collection. This collection features the classic Disney Parks style fans know and love mixed with fun colors, new character art, and designs of iconic Disneyland Resort attractions. With items available for kids, adults, and the ‘kidults’ (adults are just grown-up kids anyway), guests will surely ‘paint the night’ in this collection which has everything from apparel to accessories, the debut of all-new bubble wands with interchangeable character hats and beyond. And just like Mickey and Friends, these new bubble wands are full of personality as each character head brings a different light and sound effect to life!
Also coming to this collection are fan-favorite collaborations with Loungefly and Dooney & Bourke!
Castle Collection
Inspired by Sleeping Beauty Castle at Disneyland park comes the Castle Collection, and as its name suggests it’s fit for royalty. In this collection guests can find beautiful, pixie dust filled apparel and accessories, including Disneyland Resort 70th Anniversary jewelry by Rebecca Hook.
Vault Collection
This one is for fans of vintage Disneyland and Mickey Mouse! The Vault Collection celebrates the early eras of Disneyland Park with nostalgically designed merchandise. This collection will have different chapters, with various releases occurring throughout the Disneyland Resort 70th anniversary celebration.
The first chapter of the Vault Collection, named the Replica Chapter contains retro-inspired apparel and accessories, while the second, Mickey Mouse & Maps Chapter, is dedicated to the wonder and fun of Disneyland park maps.
Disneyland Resort 70th Anniversary Walt Disney Nostalgia Collection
Rounding out this grand reveal of the Disneyland Resort 70th Anniversary Collections is the Disneyland Resort 70th Anniversary Walt Disney Nostalgia Collection, honoring the man who started it all. This collection features famed Disneyland quotes from Walt Disney while celebrating the heritage of Disneyland Resort. Collectibles within this collection are even similar to what one could’ve found on Walt’s desk!
Jewelry and Accessories
These next items are as timeless and classic as Disneyland Resort. Guests can look out for the latest jewelry and accessory items for this collection from Citizen and Pandora! Here’s a sneak peek of two of these items – the Disneyland Resort 70th Anniversary Collectible Pocket Watch by Bulova and the Disneyland 70th Anniversary Castle Dangle Charm by Pandora.
Specially designed for the 70th anniversary, the gold-plated pocket watch by Bulova features the iconic Disneyland castle, quartz technology, and a gold-tone stainless steel chain, all presented in an elegant black gift box. And available at select locations throughout Disneyland Resort will be all-new Pandora bracelet charms inspired by Sleeping Beauty Castle, the Disneyland logo, and the sassy pixie Tinker Bell herself!
Even More Magic to Be Found
For those looking for an all-new interactive experience created just for the 70th Celebration, guests can ‘unlock the magic’ within each of Disneyland Park’s nine lands with the Key to Disneyland! With the Key to Disneyland, guests can embark on an adventure and activate special features while visiting 70th Anniversary lock stations in each land of Disneyland Park. Once all nine lands are “unlocked,” the key will reveal 1 of 9 hidden commemorative keepsake pins inside – talk about magic! Best part, the key saves guests' progress allowing them to unlock lands at their leisure over the course of the 70th anniversary celebration -- all in one day or spread throughout their visit*.
Collectors of Disneyland merchandise will also find happiness with the Disneyland Resort 70th Medallion Collection. Available for purchase throughout Disneyland Resort as individuals or in bundles of four, the two-sided medallions feature park icons, attractions, characters and more. Fans can expect 70 new designs, including specialty releases and varying styles throughout the 70th celebration while supplies last. These will be revealed soon!
Between incredible merchandise, fascinating entertainment, exciting ride enhancements, and the all-around spirit of magic, the Disneyland Resort 70th Anniversary is a can’t miss celebration. For guests who want to start shopping now - select items from the Countdown Collection can be found for a limited time at Disneyland Resort at Elias and Co., The Emporium, World of Disney and other select retail locations. If guests can’t join us in California, select merchandise will also be available later this year on DisneyStore.com so they can celebrate wherever they are. Keep an eye out for even more updates during the countdown to the Disneyland Resort 70th Anniversary Celebration!
To enter a park, both a theme park reservation and a valid ticket for the same park on the same date is required. Park reservations are limited, subject to availability, and not guaranteed. Parks, attractions, entertainment, experiences, services, and offerings may be modified, limited in availability or unavailable, and are subject to restrictions, and change or cancellation without notice. Park admission and offerings are not guaranteed. Visit Disneyland.com/updates for more information about visiting the Disneyland® Resort.
*Valid theme park reservations and admission are required for Disneyland Park and are not included with purchase of the Key to Disneyland.
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