LinkedIn Marketing for Travel Agents
LinkedIn provides the perfect environment for encouraging your audience to interact with you, setting the stage for engaging in a two-way conversation.
You’re accessing the largest professional network in the world, with members who come back regularly to check in, network, and learn about how they can optimize their careers and businesses.
This means you aren’t just targeting or reaching out to a warm body. You are reaching and engaging a captive audience that’s listening!
Just like YouTube, marketing on LinkedIn is mostly an untouched tool for travel agents. It has a growing market of 3 billion users and is one of the most visited sites in the US.
45% of Americans that make over $75,000 are found on LinkedIn.
80% of LinkedIn members help to drive the business decisions for their company.
15% of marketers are creating content specifically for their social campaigns on LinkedIn.
LinkedIn generate 3X higher visitor-to-lead conversion rates than both Twitter and Facebook.
LinkedIn wants you to generate leads and get new business.
LinkedIn has been voted the most trusted network by Business Insider.
As a travel agent, there are so many reasons you should be spending more time and activity on LinkedIn. There are great methods to generating consistent high quality leads straight from your ideal dream clients. You can do this without being spammy or paying for LinkedIn Ads.
Part of our focus with Vincent Vacations' travel agent marketing, demonstrates why LinkedIn is the place to be and why it is mostly an untapped lead resource for travel agents!
You may have heard that LinkedIn is an amazing place to generate leads and business.
From the outside, it might look like a boring CV/resume site or a glorified online business card. It's not best to compare it to Facebook / Instagram.
It's possible to get super high quality leads without paying for ads, autoresponders, funnels, or webinars.
Sales Navigator - One of the best tools for growth in LinkedIn. You can get in direct contact with your ideal clients.
LinkedIn recommends people they think would be good for you to conenct with!
Add value in your connection requests and messages. The content you create around your profile should bring value to your ideal client.
89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates them leads, over two times more than the next-highest social channel.[1]
At a time when connecting with the right audience and reporting accurately on results are top marketing priorities, LinkedIn helps you do both, with robust professional targeting filters and in-depth analytics.
Data shows that the typical buyer consumes 7 to 10 pieces of content before making their choice; LinkedIn is home to more than 575 million professionals, including 2.8 million decision makers and 260,000 C-suite executives.[3] Around the globe and across industries, professionals are participating in the conversation by sharing meaningful and insightful content with this community.
To build trust with your audience, you first must develop a strong understanding of its interests, opportunities, and challenges. The wealth of B2B buyer data available through LinkedIn helps facilitate this learning. Marketers use LinkedIn to leverage information at their fingertips to reach targeted prospects with relevant, helpful content in the right context. It’s a proven formula for B2B lead gen success.
As a travel agent looking for clients, you need to engage the Professional Data provided through profiles and content shared.
This data is perfect for you to research a potential client's position, seniority, industry, location – these details help you reach the right people in the right way.
The business context you provide, whether it's in your profile, or the content you share directly - This is how potential clients may find you. Members come to LinkedIn to research business topics and advance their careers, creating a receptive mindset for B2B messaging.
LinkedIn is uniquely suited for B2B lead gen, and the results demonstrate it; cost per lead is 28% lower than Google AdWords.
help marketers reach the right audiences, but we also provide them with the right tools to engage those audiences and, ultimately, convert them into customers.
Trust - LinkedIn was the most trusted social media site for the fifth consecutive year according to Intelligence Insider’s US Digital Trust Survey.
We help businesses grow by helping them reach valuable customers in an environment that is trusted by that same audience.
The key to obtaining quality leads efficiently and effectively is, in one word, integration. You will need to put all your potential data sources to work towards one common goal: identifying the most relevant prospects for your client or company.
By combining the information you already have with our ever-growing data, you will find it easier than ever to reach the audience that is most relevant to your business.
Use Lookalike Audiences - It’s more than likely that people who are similar to your current customers will also be interested in what you have to offer.
Retargeting allows you to nurture your potential customers by building target audiences of LinkedIn members who visited your website, engaged with your LinkedIn page, RSVP’d for your LinkedIn event, viewed a video ad, or opened or submitted a Lead Gen Form.
In summary, here are our retargeting options:
Lead Gen Forms audiences
Video audiences
Website audiences
Event audiences
Company page audiences
LinkedIn is a business-focused environment. People know what they want and invest time searching for it because they are ready to engage with the right content for them. This is why the quality of our data will help you, as a marketer, benefit from reaching the right people rather than just... people.
