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How to Sell a Travel Agency in Florida: Expert Guidance from Vincent Vacations
Understanding the Florida Travel Agency Market
Current Trends in Florida’s Travel Industry
Why Florida Agencies Are Attractive to Buyers
Key Factors Influencing Agency Valuation
Preparing Your Travel Agency for Sale
Organizing Financial Records and Performance Metrics
Ensuring Compliance with Florida Seller of Travel Laws
Streamlining Operations for Maximum Appeal
Protecting Client Data and Confidentiality
Valuing Your Florida Travel Agency
Methods for Accurate Agency Valuation
Impact of Seller of Travel Registration on Value
How Vincent Vacations Assesses Agency Worth
Marketing Your Travel Agency to Potential Buyers
Creating a Compelling Agency Profile
Highlighting Unique Selling Points and Client Base
Leveraging Vincent Vacations’ Buyer Network
Navigating the Legal and Regulatory Process
Transferring Seller of Travel Registration
Ensuring Compliance with Florida Department of Agriculture and Consumer Services
Handling Surety Bonds and Licensing Transfers
Addressing Contracts and Client Agreements
Working with Vincent Vacations: The Buyer’s Perspective
Why Choose Vincent Vacations to Buy Your Agency
Streamlined Acquisition Process and Timeline
Post-Sale Support and Transition Assistance
Common Pitfalls When Selling a Florida Travel Agency
Avoiding Regulatory Missteps
Preventing Valuation Errors
Ensuring Smooth Client and Staff Transitions
Frequently Asked Questions About Selling a Florida Travel Agency
How Long Does the Sale Process Take?
What Documents Are Required for Transfer?
Can I Sell If I’m Not Fully Compliant?
How to Sell a Travel Agency in Florida with Vincent Vacations
Selling a travel business in Florida can be a rewarding but complex process. With decades of experience in the travel industry,
Vincent Vacations offers trusted expertise to guide you through every step. Since 2002, we've specialized in buying travel agencies,
ensuring sellers receive fair evaluations and smooth transactions.
Florida’s vibrant travel market presents unique opportunities and challenges. Navigating regulatory requirements, understanding market value,
and connecting with qualified buyers require insider knowledge and professional support.
In becoming a travel agent, it's important to know travel trends for customers in your area. Click here to learn more about travel trends in Florida.
Have Questions?
Contact us with your Questions about selling your travel agency in Florida.
With travel agents based all over the USA, Vincent Vacations is an award winning travel agency and independent travel agent company. We have a storefront location and virtual locations, with a great in-office staff and a team of over 300 independent travel advisors who work all across the country. Click here to learn more. #TravelWithUs #GlobalAdventures #ExploreEverywhere
This article will help you understand the essential steps to prepare your business for sale, maximize its value, and partner with experts who know the Florida travel business inside out.
Why Choose Vincent Vacations?
Industry Expertise: Over two decades in travel business acquisitions.
Comprehensive Support: From valuation to final sale and transition.
Trusted Network: Access to qualified buyers actively seeking Florida agencies.
Regulatory Knowledge: In-depth understanding of Florida’s Seller of Travel laws and licensing.
Key Benefits of Selling with Vincent Vacations
Benefit
Description
Impact
Accurate Valuation
Comprehensive market analysis tailored to your business.
Maximize sale price
Legal Compliance
Ensure all Florida travel regulations are met during sale.
Smooth transfer process
Buyer Network
Access to pre-qualified buyers interested in Florida agencies.
Faster sale timeline
Post-Sale Support
Assistance with transition and client communication.
Reduced disruption
Understanding the Florida Travel Agency Market
Current Trends in Florida’s Travel Industry
Florida’s travel industry in 2025 is marked by strong domestic demand and evolving traveler preferences. While international arrivals, especially from Canada, have dipped, Americans are choosing Florida for its beaches, theme parks, and cultural experiences. This shift has led to record occupancy rates and robust hotel bookings, particularly in popular destinations like Orlando and Miami.
As a Travel Agent, What Would I Sell?
Check out our preferred suppliers list. From luxury to safaris to Hawaii, you can sell all our suppliers and their experiences to your clients in Florida and anywhere in the US!
Travelers are increasingly seeking personalized, authentic experiences—from wellness retreats on the coast to immersive theme park adventures. There’s also a surge in demand for all-inclusive packages and luxury or budget accommodations, with middle-tier options seeing less interest. Cruise bookings are booming, and digital tools, including AI-driven travel planning, are becoming more prevalent.
Sell Your Agency Today
Launched by industry veterans, Vincent Vacations has carved out a niche as a boutique, community-driven travel agency designed by advisors, for advisors.
Sell your travel agency with no experience! We provide all the steps for you to sell your agency.
Florida travel agencies benefit from the state’s year-round tourism appeal and diverse client base. With millions of visitors annually, agencies have access to a steady stream of business, from leisure travelers to corporate clients. The state’s reputation for world-class attractions and events makes agencies here highly desirable for acquisition.
Agencies that offer specialized services—such as luxury travel, wellness packages, or corporate travel management—are especially attractive. Their ability to tap into niche markets and adapt to changing trends positions them for long-term success.
What Makes Florida Agencies Stand Out?
Access to a large and diverse customer base
Proximity to major tourist destinations
Opportunities to expand into emerging travel segments
Strong brand recognition in the travel industry
Key Factors Influencing Agency Valuation
The value of a Florida travel business depends on several factors, including revenue, client base, and market position. Agencies with a loyal customer following, strong financial performance, and a reputation for excellent service command higher valuations.
Other important considerations include:
Factors That Impact Agency Valuation
Factor
Description
Revenue and Profitability
Consistent earnings and growth potential
Client Retention
Long-term relationships and repeat business
Market Position
Reputation and competitive advantage
Operational Efficiency
Streamlined processes and technology use
Regulatory Compliance
Adherence to Florida Seller of Travel laws
Our owner is the president of an ASTA Chapter. The American Society of Travel Advisors (ASTA) is the largest association representing the travel industry in the world, accounting for over 80% of all travel sold. Click here to learn more. #TravelWithUs #GlobalAdventures #ExploreEverywhere
Agencies that demonstrate adaptability to market trends and a commitment to customer satisfaction are more likely to attract serious buyers and achieve favorable sale terms.
Lindsey Vera
Travel Agent with Vincent Vacations
What started as a side gig has lead to a full-time career that I absolutely love!
I truly believe there is nothing like travel and I love what I do. I am SO thankful for everyone that has supported me and trusted me to help plan their adventures.
I have made some awesome lifelong friends and look forward to traveling together!
Preparing Your Travel Agency for Sale
Organizing Financial Records and Performance Metrics
Buyers want to see a clear financial picture of your business's performance. Start by compiling three to five years of tax returns, profit and loss statements, and balance sheets. This documentation demonstrates your business's earning potential and financial stability.
Beyond basic financials, organize your key performance metrics:
Essential Financial Metrics to Document
Metric
Why It Matters
Annual Revenue
Shows overall business size and market reach
Gross Profit Margin
Indicates operational efficiency and profitability
Client Acquisition Costs
Demonstrates marketing effectiveness
Client Retention Rate
Reflects customer loyalty and repeat business
Average Booking Value
Shows revenue per transaction
Operating Expenses
Reveals cost structure and scalability
Additionally, maintain detailed records of your client base, including booking history, commission structures, and supplier relationships. Buyers will want to understand which clients are likely to remain with the new owner and which revenue streams are most reliable.
Ensuring Compliance with Florida Seller of Travel Laws
Florida requires travel agencies to maintain active Seller of Travel (SOT) registration with the Florida Department of Agriculture and Consumer Services (FDACS This registration is non-negotiable when selling your business, as it demonstrates your business operates legally and ethically.
Verify that your business meets all current SOT requirements:
Florida SOT Compliance Checklist
Annual Seller of Travel registration ($300 per year)
Surety bond in place ($25,000 for standard agencies; $50,000 if selling vacation certificates)
All Independent Sales Agents (ISAs) properly registered with FDACS
Current registration certificate displayed and valid
No outstanding violations or compliance issues
Annual renewal fees paid and up to date
If your business employs independent contractors who operate under your brand, ensure each one is registered as an ISA with FDACS. Each filing costs $50 and requires a written agreement outlining commission structure, responsibilities, and engagement length. A buyer will expect all contractor relationships to be properly documented and compliant.
Streamlining Operations for Maximum Appeal
Buyers evaluate agencies not just on financials but on operational efficiency. A well-organized business with streamlined processes is easier to integrate into a buyer's existing operation and more likely to retain clients during transition.
Conduct an operational audit across these key areas:
Kristin Williams
Travel Agent with Vincent Vacations
At this time last year this was a dream job. Now this once dream job is a successful reality!
This was the best way to kickoff 2025 with an invite to the top 50 agents!
I am so excited for 2025 travel! I love seeing your smiling faces traveling and enjoying this beautiful earth!
Technology Infrastructure: Document all software platforms, booking engines, CRM systems, and communication tools. Ensure everything is current and properly licensed.
Client Management Systems: Organize client databases with clean, accurate contact information and booking histories.
Supplier Relationships: Compile a list of preferred vendors, tour operators, and airline partners with contract terms and commission rates.
Staff Capabilities: Document team member roles, specializations, certifications, and training records.
Standard Operating Procedures: Create written documentation of booking processes, customer service protocols, and problem-resolution workflows.
Agencies that demonstrate organized systems and efficient workflows are perceived as lower-risk acquisitions and command stronger valuations.
Protecting Client Data and Confidentiality
Client trust is paramount in the travel industry. During the sale process, you must protect sensitive information while providing buyers with enough detail to assess the business's value. This balance requires careful planning and security measures.
Travel agencies must comply with PCI DSS (Payment Card Industry Data Security Standard) when storing or transmitting client credit card information. If your booking engine or website handles payments directly, you need to maintain compliance through:
Completion of a Self-Assessment Questionnaire (SAQ A)
Quarterly scans or annual audits, depending on your processing method
Use of secure third-party processors like Stripe, Square, or PayPal when possible
When sharing business information with potential buyers, use non-disclosure agreements (NDAs) to protect client names, contact details, and booking histories. You can provide aggregated client data, booking patterns, and revenue information without exposing individual client identities until a sale is finalized.
Data Protection Best Practices During Sale
Require all interested buyers to sign an NDA before sharing detailed client information
Share aggregated data (booking trends, revenue by destination) rather than individual client names
Limit access to full client databases until after a purchase agreement is signed
Maintain current encryption and security protocols on all systems
Brief your team on confidentiality requirements during the sales process
Ensure all payment processing remains PCI compliant throughout the transition
By protecting client data while demonstrating the strength of your client relationships, you build confidence with buyers that your business operates with integrity and professionalism.
Valuing Your Florida Travel Agency
Methods for Accurate Agency Valuation
Valuing a travel business requires a multi-faceted approach that considers both tangible and intangible assets. Common methods include:
Revenue Multiples: Applying industry-standard multiples to annual gross revenue or net profit to estimate value.
Seller’s Discretionary Earnings (SDE): Calculating earnings before owner’s compensation and non-recurring expenses to reflect true profitability.
Asset-Based Valuation: Adding the value of physical assets, contracts, client lists, and goodwill.
Market Comparables: Comparing recent sales of similar Florida travel agencies to gauge market value.
Each method has strengths, but combining them provides a more accurate and reliable valuation. Financial transparency and up-to-date records support this process, helping buyers trust your asking price.
Impact of Seller of Travel Registration on Value
Maintaining an active Florida Seller of Travel (SOT) registration significantly affects your business’s valuation. Buyers prioritize agencies in full compliance because it reduces legal risk and ensures smooth license transfer.
Sell Your Agency Today
Launched by industry veterans, Vincent Vacations has carved out a niche as a boutique, community-driven travel agency designed by advisors, for advisors.
Sell your travel agency with no experience! We provide all the steps for you to sell your agency.
Lack of proper registration can delay or derail a sale, leading to reduced offers or additional costs for the buyer to resolve compliance issues. The value of your business can also be enhanced by a strong surety bond and a clean regulatory history.
How Vincent Vacations Assesses Agency Worth
Vincent Vacations uses a proprietary valuation model combining financial analysis, market trends, and operational factors. Our approach includes:
Detailed Financial Review: Examining revenue streams, profit margins, and recurring income like planning fees.
Market Positioning: Evaluating niche specializations, brand reputation, and competitive advantages.
Compliance Verification: Confirming active Seller of Travel registration and regulatory standing.
We also consider emerging market opportunities such as luxury travel, wellness tourism, and destination weddings to forecast growth potential. Our goal is to provide sellers with a fair, transparent valuation that reflects true business worth and attracts qualified buyers.
Vincent Vacations Valuation Highlights
Key Valuation Components
Component
Description
Effect on Value
Recurring Revenue
Includes commissions, planning fees, and overrides
Increases predictability and value
Client Retention
Long-term clients with repeat bookings
Enhances sustainability
Operational Efficiency
Modern systems and streamlined workflows
Reduces risk and transition costs
Regulatory Status
Active Seller of Travel license and surety bond
Ensures compliance and buyer confidence
Market Trends
Alignment with growth sectors like luxury and wellness travel
Signals potential for future growth
Marketing Your Travel Agency to Potential Buyers
Creating a Compelling Agency Profile
Crafting a well-rounded business profile is essential to attract serious buyers. This profile should highlight your business’s history, core services, and achievements in a clear, engaging format. Start with a concise executive summary that captures your business’s unique value and market position.
Include key data points such as annual revenue, client demographics, and growth trends. Use visual elements like charts or infographics to showcase booking volumes or seasonal patterns. A strong profile tells a story that resonates with buyers and invites them to explore further.
Key Elements of a Strong Agency Profile
Agency background and years in operation
Client base size and diversity
Services offered and specializations
Financial highlights and growth metrics
Team expertise and certifications
Technology and operational strengths
Highlighting Unique Selling Points and Client Base
Identifying and emphasizing your business’s unique selling points (USPs) helps differentiate it in the Florida market. These could include specialized travel niches like luxury cruises, adventure travel, or wellness retreats. Highlight any exclusive partnerships or vendor agreements that add value.
Your client base is a critical asset. Showcase client loyalty through retention rates, repeat booking statistics, and testimonials (without breaching confidentiality Segmenting clients by travel preferences or spending habits adds depth and helps buyers understand revenue potential.
Showcasing Client Base Strengths
Metric
Description
Buyer Appeal
Client Retention Rate
Percentage of clients who rebook within a year
Indicates stability and recurring revenue
Booking Frequency
Average trips booked per client annually
Shows engagement and satisfaction
Demographic Diversity
Range of client ages, interests, and income levels
Reduces dependency on a single market segment
Leveraging Vincent Vacations’ Buyer Network
Vincent Vacations offers access to a robust network of qualified buyers actively seeking Florida travel agencies. Partnering with us means your business is presented to the right buyers with discretion and professionalism.
We facilitate introductions, manage negotiations, and provide support throughout the sale process to ensure a smooth transaction. Our local market knowledge and industry reputation help position your business competitively.
Benefits of Using Vincent Vacations’ Buyer Network
Access to pre-screened buyers with demonstrated purchasing intent
Confidential marketing to protect your business’s reputation
Expert negotiation assistance to maximize sale terms
Support with legal and regulatory transfer requirements
Post-sale transition planning and guidance
Connecting with the right buyer at the right time can significantly impact your sale’s success. Vincent Vacations ensures your business receives the visibility and attention it deserves in Florida’s competitive travel market. ✈️
Navigating the Legal and Regulatory Process
Transferring Seller of Travel Registration
The Seller of Travel (SOT) registration must be carefully transferred when selling your Florida travel business. This registration is issued by the Florida Department of Agriculture and Consumer Services (FDACS) and is essential for legally operating in the state. Since the registration is generally non-transferable, the new owner must apply for their own SOT license promptly after the sale.
To facilitate this transition, include the SOT registration number in all contracts and marketing materials during the sale process. This transparency reassures buyers and clients that your business operates within Florida’s legal framework. The new owner will need to submit an application, pay the annual fee, and provide proof of a surety bond to FDACS.
Heather Huber
Travel Agent with Vincent Vacations
It's been over a year now since I fully switched careers to travel and I couldn't be happier. I am thankful for those who have helped me grow this dream job into a reality and the support my Vincent Vacations family has given me! Thank you to everyone who has trusted me to help with their vacations, it truly is my passion!
Ensuring Compliance with Florida Department of Agriculture and Consumer Services
Compliance with FDACS regulations is mandatory to avoid fines or legal action. Your business must maintain accurate and current registration details, including business address, owners’ information, and authorized independent agents. Any changes require written notification to FDACS before implementation.
Regularly renew your registration annually and pay all associated fees on time. Failure to comply can result in civil penalties up to $5,000 per violation, cease and desist orders, or even suspension of business operations.
Florida Seller of Travel Compliance Checklist
Annual registration renewal with FDACS
Maintain surety bond at required amounts
Register all independent sales agents (ISAs)
Notify FDACS of any business location or ownership changes
Display registration number on all marketing and contracts
Keep detailed transaction and client records for at least two years
Handling Surety Bonds and Licensing Transfers
A surety bond protects consumers by ensuring business compliance and financial responsibility. The bond amount is typically $25,000 but increases to $50,000 if your business sells vacation certificates.
When preparing to sell, verify that your surety bond is active and transferable or coordinate with your surety company to cancel and reissue the bond under the new owner’s name. This process requires close communication with your bond issuer and FDACS to avoid any lapse in coverage.
Surety Bond Guidelines for Florida Travel Agencies
Agency Type
Bond Amount
Notes
Standard Travel Agencies
$25,000
Required for all Seller of Travel registrations
Agencies Selling Vacation Certificates
$50,000
Higher bond to cover additional consumer protections
Independent Sales Agents (ISAs)
Not required
Covered under business’s bond
Sell Your Agency Today
Launched by industry veterans, Vincent Vacations has carved out a niche as a boutique, community-driven travel agency designed by advisors, for advisors.
Sell your travel agency with no experience! We provide all the steps for you to sell your agency.
All existing contracts and client agreements must be reviewed and properly assigned or renegotiated during the sale. Contracts should explicitly include your business’s Florida Seller of Travel registration number and comply with state disclosure requirements.
Communicate clearly with clients about the ownership change to maintain trust and minimize disruption. Providing written notices assures clients their travel plans remain secure and that the new owner meets all regulatory standards.
Essential Contract Considerations
Include Florida Seller of Travel Registration number
Disclose ownership change and new business contact information
Ensure all vendor agreements are transferable or renegotiated
Maintain confidentiality agreements during sale negotiations
Document client consent for any data transfer when required
Properly managing contracts and client agreements not only fulfills legal obligations but also enhances your business’s value and buyer confidence. 📋
Working with Vincent Vacations: The Buyer’s Perspective
Why Choose Vincent Vacations to Buy Your Agency
Vincent Vacations brings over two decades of travel industry expertise and a deep commitment to supporting travel agencies throughout Florida. Our reputation for fair valuations and transparent transactions creates confidence for sellers and buyers alike. We understand the nuances of the Florida market and the importance of preserving your business’s legacy while facilitating a smooth transition.
Streamlined Acquisition Process and Timeline
Our acquisition process is designed to be efficient, respectful, and straightforward. From initial inquiry through closing, we handle the complexities so you don't have to. Typical steps include:
Confidential consultation to understand your business’s strengths and goals
Comprehensive business evaluation with clear, no-obligation offers
Assistance with regulatory and legal requirements, including Seller of Travel registration transfer
Coordinated closing process with minimal disruption to your clients and staff
Our average acquisition timeline is typically 30 to 60 days, depending on business size and complexity, with flexibility to accommodate your needs.
Typical Acquisition Timeline
Step-by-step Process
Stage
Duration
Key Activities
Initial Consultation
1-2 weeks
Agency overview, data collection, preliminary valuation
Vincent Vacations is committed to ensuring a seamless transition after the sale. Our dedicated support team works closely with you and your clients to maintain continuity and minimize disruptions. This includes:
Coordinating the transfer of client data securely and confidentially
Communicating ownership changes to clients with professionalism and care
Providing ongoing operational and compliance support to the new owner
Assisting with staff integration and training if applicable
Our goal is to protect your business’s reputation and foster positive relationships that last well beyond the sale. 🤝
Key Post-Sale Services
Client communication templates and guidance
Regulatory compliance checklists and reminders
Access to Vincent Vacations’ network and resources for new owners
Personalized transition planning tailored to your business’s needs
Common Pitfalls When Selling a Florida Travel Agency
Avoiding Regulatory Missteps
Navigating Florida’s regulatory landscape requires attention to detail and proactive management. Failure to comply with the Seller of Travel laws can result in fines, legal complications, or delays in your sale.
Keep registrations current, maintain surety bonds, and ensure all independent sales agents are properly registered. Regularly review compliance status and document every update to avoid surprises during due diligence.
Preventing Valuation Errors
Overvaluing or undervaluing your business can scare away buyers or leave money on the table. Base your asking price on accurate financial records and market realities rather than optimistic projections or emotional attachment.
Avoid common errors such as neglecting client retention rates, ignoring operational efficiencies, or overlooking regulatory status. Transparency and honesty build trust and speed negotiations.
Common Valuation Mistakes
Relying solely on revenue without considering profit margins
Ignoring market demand and buyer expectations
Failing to document recurring revenue streams
Overlooking compliance and licensing issues
Ensuring Smooth Client and Staff Transitions
Change can be unsettling for clients and staff. Maintaining open communication and clear plans helps preserve relationships and minimizes disruptions. Prepare client notifications that reassure travelers their bookings and service levels will continue uninterrupted.
For staff, clarify roles during and after the transition and offer support to ease concerns. A well-managed transition enhances your business’s reputation and increases buyer confidence.
Transition Best Practices
Area
Recommended Actions
Benefits
Client Communication
Send personalized notices explaining ownership change and continuity plans
Builds trust and retains bookings
Staff Engagement
Hold meetings to discuss changes and future opportunities
Reduces turnover and maintains morale
Operational Handover
Document workflows and key contacts for the new owner
Smooth transition and business continuity
Thoughtful planning around these areas ensures your business’s legacy and value are protected throughout the sales process. 🌟
Frequently Asked Questions About Selling a Florida Travel Agency
How Long Does the Sale Process Take?
The timeline for selling a Florida travel business varies based on business complexity, buyer readiness, and regulatory requirements. A typical sale with Vincent Vacations takes 30 to 60 days from initial consultation to closing.
The process includes initial valuation, due diligence review, negotiations, and regulatory transfers. Agencies with well-organized records and current compliance move faster than those requiring remediation or documentation cleanup.
Factors That Affect Timeline
Completeness and accuracy of financial records
Current regulatory compliance status
Complexity of client contracts and vendor agreements
Buyer's internal approval processes
Need for regulatory approvals or license transfers
Agencies that prepare thoroughly beforehand can often expedite the process and close faster. Preparation is key to speed.
What Documents Are Required for Transfer?
Transferring a travel business requires comprehensive documentation to ensure regulatory compliance and smooth ownership transition. Essential documents include:
Required Documents for Agency Transfer
Document Category
Specific Documents
Purpose
Financial Records
Tax returns (3-5 years), P&L statements, balance sheets, bank statements
Verify financial performance and valuation
Regulatory Documentation
Current Seller of Travel registration, surety bond certificate, FDACS compliance letters
Confirm legal operating status
Business Records
Business license, EIN documentation, articles of incorporation or formation
Staff roster, ISA registrations, employment agreements, certification records
Identify personnel and compliance status
Operational Documents
Standard operating procedures, technology system details, software licenses
Enable smooth operational transition
The new owner must also submit a Sellers of Travel Registration Application (FDACS-10200) to the Florida Department of Agriculture and Consumer Services. This application includes ownership information, business details, and proof of a surety bond.
Can I Sell If I'm Not Fully Compliant?
Selling an business with compliance issues is challenging but not impossible. However, non-compliance significantly reduces your business's value and complicates the sale process. Buyers are hesitant to acquire agencies facing regulatory problems or outstanding violations.
Common compliance issues include expired Seller of Travel registration, lapsed surety bonds, unregistered independent sales agents, or overdue renewal fees. These issues can result in fines up to $5,000 per violation and create legal liability for the new owner.
What to Do If You're Not Compliant
Immediately renew your Seller of Travel registration if expired ($300 annual fee)
Verify your surety bond is active and meets required amounts ($25,000 standard; $50,000 if selling vacation certificates)
Register all independent sales agents with FDACS ($50 per agent)
Address any outstanding violations or compliance notices
Document all corrective actions taken
Addressing compliance issues before listing your business improves its marketability and value. Most issues can be resolved quickly and inexpensively compared to the impact on your sale price. Vincent Vacations can help identify and resolve compliance gaps during the preparation phase, positioning your business for a stronger sale. ✅
Conclusion
Selling a travel business in Florida is a significant milestone that requires careful planning, expert guidance, and a clear understanding of the market. Partnering with Vincent Vacations, with over two decades of experience, ensures you have knowledgeable professionals who understand the unique challenges and opportunities in Florida’s travel industry.
From organizing your financials and maintaining regulatory compliance to creating a compelling profile and navigating legal requirements, every step is handled with care and precision. Our streamlined process aims to maximize your business’s value while providing a smooth, respectful transition for you, your clients, and your staff.
Whether you’re ready to sell now or exploring your options, Vincent Vacations is here to support you every step of the way. ✈️ Let us help transform your legacy into a rewarding new chapter.
Polk County, ‘Florida’s Sweetest Spot’ is nestled in the heart of Florida between Orlando and Tampa. It is close enough to all the great attractions of Central Florida while being an affordable option for families, foodies, golfers and adventure travelers alike.
We’re the place for family fun in the sun. No matter where you are, you are just minutes from a cruise on the historic Chain of Lakes, minutes from sampling the burgeoning food scenes in Winter Haven or Lakeland, steps from catching a foul ball of a Detroit Tiger baseball player during Spring Training, a short stroll from the 205-foot-tall legend that is Bok Tower, or a breath away from the largest collection of famed architect Frank Lloyd Wright’s work on the campus of Florida Southern College.
And when it comes to theme parks, we are home to both the 150-acre interactive theme park LEGOLAND Florida Resort and the only theme park devoted to everyone’s favorite pink preschooler, Peppa Pig.
Unique accommodations abound including the hotels at LEGOLAND ®, or guests can go glamping or stay in a Luxe Teepee at Westgate Rover Ranch Resort & Rodeo or take the whole troupe to one of our 8,000 professionally managed vacation homes, or even have the perfect weekend stay in the art deco classic hotel The Terrace in Downtown Lakeland. While Streamsong Resort and Spa is one of nation’s top bucket list golf resorts and is home to four of Florida’s top-rated restaurants.
New highlights include the 168-acre Bonnet Springs Park with a plethora of incredible experiences, and the fabulous new Florida Children's Museum, both in Downtown Lakeland. New accommodation includes Camp Margaritaville and the mind-blowing ‘attraction homes’ at Fantasy Island. Your invitation to experience the best of Florida has arrived.
Quick Facts:
Location: Polk County is the heart of Florida between Orlando and Tampa
Key Cities: Lakeland, Winter Haven and Davenport
Major Annual Events: SUN ‘n FUN Aerospace Expo, and Detroit Tigers Spring Training
Other Facts:
We are a sensory inclusion destination! The Peppa Pig Theme Park is the country's first Certified Autism Center. This is now extended to LEGOLAND® Florida Resort and the Florida Children's Museum
Culinary specialties include citrus, Southern-Latin fusion, grapefruit pie, and honey. Be sure to take a citrus farm tour!
The area features over 8,000 professionally managed vacation homes, including vacation home resorts
This is the World Capital of Water Ski and the area includes almost 60 lakes. The Winer Haven Chain of Lakes offers pontoon tours, and especially love the sunset tours. Best location for airboat tours also!
Central Florida is a prime wildlife viewing area and includes the incredible Circle B Bar Reserve famous for birdlife, wet-life and of course alligators!
One of the area’s key attractions is the beautiful Bok Tower Gardens, one of Florida’s original attractions, and was opened by President Calvin Coolidge in 1929
Cities
Lakeland is a hidden gem for weekend stays, Winter Haven is home to LEGOLAND Florida Resort, Davenport is your choice for vacation home stays and Bartow is your glimpse of old Florida.
Things to Do
Plan the perfect Central Florida vacation while you sip a sunshine sour by the lake at sunset. Visit Bok Tower Gardens, go on safari, experience a rodeo or take the kids to the theme park.
Food Culture
Polk County is a rural oasis nestled between Orlando and Tampa. Its home to endless acres producing high quality natural local foods and is a haven for citrus.
History
Get a glimpse into early Florida. Learn about the early struggles of the people who built the Florida we have today, and about the proud diversity of our people.
Unique Accommodations
Where adventure begins at check-in. Stay is covered wagons, luxury teepees, modern cabins, themed resorts or in our own vacation home with a pool.
Welcome to Florida’s Sweetest Spot, where sun, hospitality and memorable experiences abound.
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For those who live in northern climes, Florida takes on an almost mythical stature. Long before visiting the state, travelers are regaled with tales of its warm sun, exotic creatures and golden beaches.
Once they actually visit Florida, visitors tend to find that these ideas are oversimplified. Golden sand there is, but mangrove thickets, barren coral islands and reedy estuaries are just as common.
Reality matches the myths in many ways, though. In the middle of the state, Orlando stands as the undisputed capital of fun, at least when it comes to theme parks. Along the Atlantic coast, Miami simmers with Caribbean and Latin American flair, and sights such as alligators in the Everglades and rocket launches at the Kennedy Space Center allow you to combine education with vacation.
Anyone convinced that Florida's history commenced with NASA, NASCAR and Mickey Mouse need only head to St. Augustine or St. Marks to find living proof that the state's historical roots are some of the deepest in the U.S. On the Gulf coast, a stop in Tampa and St. Petersburg will provide all the comfort and entertainment you would expect from a booming metropolis. Yet just a few hours down the highway, on Sanibel Island, you can explore a region of wild Florida that has changed little over the past few centuries.
Geography
Florida is largely a peninsula jutting out into the Atlantic Ocean and the Caribbean Sea. It has the longest coastline in the lower 48 states and contains more fresh water in inland lakes and wetlands than any other state, with the exception of Alaska. It's basically flat, with the highest point just 345 ft/105 m above sea level.
History
Several Native American tribes—the Apalachees, Timucuans, Calusa and Tocobaga—settled in Florida 10,000-20,000 years ago. The Timucuans left burial mounds that are preserved at several historic sites. Later, the Seminoles—an offshoot of the Creek tribes—moved into the area from present-day Georgia and Alabama.
In 1513, explorer Ponce de Leon arrived at what he would later dub Florida near St. Augustine, where the Spanish founded their first true settlement in the U.S. about 50 years later. Spain laid the strongest colonial claim, but France and Great Britain also controlled the peninsula over the years before it was turned back over to Spain in 1783. Soon, expansionist settlers from the newly independent U.S. began eyeing Florida. With mounting pressure from the U.S., Spain finally gave up Florida to the fast-growing country in 1819, and settlers poured in.
Resistance from the Seminoles resulted in armed confrontations between the Native Americans and U.S. government forces in the early 1800s. Most of the Seminoles were eventually exiled to Oklahoma, although a small core refused to surrender or be captured. These survivors are ancestors of the 15,000 Seminoles who now live on three Florida reservations.
In 1845, Florida joined the U.S. as a slave state. Economic recovery after the Civil War was long in coming, but it was speeded by the growth of the citrus industry and the state's development as a vacation destination. In more recent years, its popularity has come to pose its biggest challenge. The throngs who vacation and retire in the state have brought massive population growth and development; an estimated 1,000 people move to Florida each day. No state income tax also entices people to move. This has strained some of the state's natural resources, including the coastal beaches, the Everglades and the water table.
The state's challenging seasonal weather conditions create a completely different kind of strain, most notably in the hurricanes that often pound the Sunshine State. More storms hit Florida than any other state. Hurricanes Irma and Michael are some of the most damaging to hit the state in recent decades, and hurricanes have caused more than US$120 billion in damages in this century alone.
If you're planning a trip during hurricane season (June-November), pay attention to forecasts, and be prepared to rearrange plans if a hurricane is headed toward your vacation destination.
Snapshot
Florida's foremost attractions are sun and sand, freshwater and saltwater fishing, tropical wetlands and forests, Orlando and Walt Disney World Resort, the Florida Keys, the Kennedy Space Center, Miami, Tampa and St. Petersburg, Native American culture, Caribbean and Latin American cuisine, lots of fresh seafood, unlimited watersports and a wide variety of day and night activities.
It's hard to imagine there's a person alive who won't find something to enjoy in Florida, though those who prefer to avoid heavily commercialized attractions will have to work a bit to find less-traveled areas. Those who love the sea, the beach and warm weather will get the most out of a Florida vacation.
Potpourri
Key West's average temperature, 78 F/26 C, is the highest in the U.S.
The manatees that frequent the Gulf Coast are an endangered species: Only about 3,000-4,000 survive in Florida waters. Run-ins with pleasure boat props are the main cause of death, but strict boating regulations have helped to increase their numbers.
Before constructing The Breakers, Florida pioneer and railroad baron Henry Flagler built a 55-room mansion in Palm Beach in 1902 and gave it to his wife, Mary Lily Kenan, as a wedding present. The house rivaled any palace in Europe at the time it was built. Today it is a museum called Whitehall and is adorned with artifacts from the Golden Age.
The largest concentration of architect Frank Lloyd Wright's work is in Lakeland.
The first racially integrated professional baseball game was played in Daytona Beach at City Island Ballpark in 1946, with Jackie Robinson, who would later be inducted into the Hall of Fame. This historic ballpark now bears his name and features a public museum.
Florida consistently racks up the highest annual number of lightning strikes in the world.
Florida is famous for many air feats. Among them: The world's first scheduled passenger airline flight took place on New Year's Day 1914, from Tampa to St. Petersburg. The first Pan Am office was in Key West.
The beaches in the Fort Myers and Sanibel Island area have some of the best shelling in the world (only the Sulu Islands in the Philippines and Jeffreys Bay in South Africa are considered better). They have more varieties of shells than anywhere else in North America.
Florida is truly the land of perpetual sunshine: St. Petersburg/Clearwater claims 361 days of sunshine each year.
Minnesota's claim to fame may be 10,000 lakes, but Florida has more than 30,000 freshwater lakes to call its own.
Opened in 1982, The Salvador Dali Museum in St. Petersburg boasts the largest collection of the Spanish surrealist's work outside of Europe, with more than 200 paintings, prints and sculptures.
Upon his retirement, circus impresario John Ringling built his family estate and a museum in Sarasota. Later donated to the state, The Ringling Museum and former residence, Ca' D'Zan, now contain his magnificent collection of circus memorabilia and European art.
Miami is the only U.S. city to border two national parks—Everglades National Park and Biscayne National Park.
Overview
Introduction
The coast of the far-western part of the state—known as the Florida Panhandle because of its geographical shape—is a popular summer vacation spot for visitors from the neighboring states of Georgia, Alabama, Mississippi and Louisiana. They go there for good reason: It's one of the most beautiful stretches of white-sand beach and clear blue-green water in the U.S.
Sometimes called the Emerald Coast, the Florida Panhandle extends more than 100 mi/160 km from Apalachicola to Pensacola.
Beginning on the eastern end, the town of Apalachicola is famous for its oysters and for being the place where Dr. John Gorrie pioneered the technology of air-conditioning in the mid-1800s. A replica of his machine is in the John Gorrie State Museum on Gorrie Square. Apalachicola Maritime Museum celebrates more than 100 years of the American South, particularly Apalachicola's maritime history.
Just off the coast, St. George Island State Park is particularly attractive, with forests and coves for camping and hiking.
To the northwest is Panama City, one of the larger resort towns along the Panhandle coast, and just to the west of Panama City is Seaside.
Right next door to Seaside is Grayton Beach, the oldest town between Pensacola and Apalachicola (settled in the early 1900s). Beach fanatics should be aware that Grayton has been rated one of the best beaches in the U.S. in the annual rating compiled by the University of Maryland, one of the highest honors for a sandy shore. West of town is Grayton Beach State Park, a 355-acre/145-hectare oceanfront preserve with camping facilities.
Not far from Grayton Beach, in the northeast corner of Choctawhatchee Bay, the state has established Eden State Gardens Park at the homestead of a 19th-century lumberman, William Henry Wesley. After his death, Wesley's home fell into disrepair until it was refurbished by the late Lois Maxon in the 1960s. After restoring the antebellum mansion and its beautiful garden, Maxon gave it all to the Florida park system as a gift.
Highway 98 becomes scenic as you continue west from Grayton Beach. You'll get good views of the white-sand beaches as you near Destin and Fort Walton Beach. You'll probably want to spend most of your time in or near the water, but do visit the Indian Temple Mound Museum National Historic Landmark in Fort Walton Beach, which has exhibits on the Native Americans who lived in the area and a ceremonial mound that dates from the 1400s. Destin is especially popular as a fishing destination.
To the west is Gulf Islands National Seashore, which stretches 150 mi/240 km from Fort Walton Beach through Alabama to Gulfport, Mississippi. Accessible by bridge or boat, these islands have beautiful beaches and also some historic forts.
Near the Florida-Alabama border is Pensacola, a city that is older than many in Florida, with a rich and diverse history dating from before Civil War days.
Overview
Introduction
This town on the Tebicuary River is a fine base from which to go fishing for giant dorado and other fish (including the local piranha). 85 mi/135 km southeast of Asuncion.
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