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How To Sell Your Travel Agency In Georgia


sell a travel agency in georgia
Sell your travel agency from home in Georgia. We can buy travel agencies in Georgia online, a remote virtual vacation planner in Georgia. Travel agent jobs.
  1. How to Sell a Travel Agency in Georgia: Expert Guide by Vincent Vacations
    1. Understanding the Georgia Travel Agency Market
      1. Overview of the Travel Industry in Georgia
      2. Key Legal and Regulatory Considerations for Travel Agencies in Georgia
      3. The Role of Seller of Travel Bonds and Licensing Requirements
      4. Why Choose Vincent Vacations for Selling Your Travel Agency
    2. Preparing Your Travel Agency for Sale in Georgia
      1. Organizing Financial Statements and Documentation
      2. Reviewing and Managing Contracts and Leases
        1. Avoiding Long-Term Contracts That Limit Buyer Interest
        2. Handling GDS Agreements and Vendor Relationships
      3. Cleaning Up Operational and Legal Issues
      4. Valuing Your Travel Agency: Metrics and Methods
    3. Step-by-Step Process to Sell Your Travel Agency with Vincent Vacations
      1. Initial Consultation and Business Assessment
      2. Marketing Your Agency to Qualified Buyers
      3. Negotiating Offers and Terms of Sale
      4. Due Diligence and Legal Compliance Checks
      5. Closing the Sale and Transition Planning
    4. Legal and Licensing Considerations When Selling a Travel Agency in Georgia
      1. Seller of Travel License Transfer Requirements
      2. Handling the Georgia Seller of Travel Bond Obligations
      3. Compliance with State and Federal Regulations
      4. Impact of Licenses and Certifications on Sale Value
    5. Maximizing the Sale Value of Your Georgia Travel Agency
      1. Optimizing Revenue Streams and Commission Structures
      2. Building a Strong Client Base and Retention Strategies
      3. Leveraging Host Agency Relationships Like Vincent Vacations
      4. Improving Operational Efficiency and Brand Reputation
    6. Post-Sale Considerations and Support from Vincent Vacations
      1. Transitioning Client Relationships Smoothly
      2. Continuing Support and Resources for Sellers
      3. Tax Implications and Financial Planning After Sale
    7. Frequently Asked Questions About Selling a Travel Agency in Georgia
      1. Common Challenges in Selling Travel Agencies
      2. How Vincent Vacations Simplifies the Selling Process
      3. Typical Timeline and Costs Involved in Selling

Selling a travel business is a significant decision that requires careful planning, market knowledge, and expert guidance. Whether you've been operating your Georgia-based travel business for years or are considering a strategic exit, understanding the nuances of the sale process is essential to maximize your return and ensure a smooth transition.

The travel industry has undergone substantial transformation since 2002, when Vincent Vacations first began operations. What started as a vision to support travel professionals has evolved into a trusted partner for travel agencies looking to sell their businesses. With over two decades of experience in the travel sector, Vincent Vacations brings unparalleled expertise to the table—literally understanding what makes a travel business valuable and what buyers are seeking.

In becoming a travel agent, it's important to know travel trends for customers in your area. Click here to learn more about travel trends in Georgia.

Have Questions?

Contact us with your Questions about selling your travel agency in Georgia.

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Best Travel Agency in Georgia for Travel Agents
With travel agents based all over the USA, Vincent Vacations is an award winning travel agency and independent travel agent company. We have a storefront location and virtual locations, with a great in-office staff and a team of over 300 independent travel advisors who work all across the country. Click here to learn more. #TravelWithUs #GlobalAdventures #ExploreEverywhere

Selling your travel business isn't just about finding a buyer; it's about finding the right buyer who understands your vision, respects your client relationships, and can take your business to new heights.

Sell Your Agency Today

Launched by industry veterans, Vincent Vacations has carved out a niche as a boutique, community-driven travel agency designed by advisors, for advisors.

Sell your travel agency with no experience! We provide all the steps for you to sell your agency.

Contact Us Now

Georgia's travel market presents unique opportunities and challenges. From navigating Seller of Travel licensing requirements to managing complex vendor relationships and GDS agreements, the regulatory landscape demands attention to detail. Additionally, the value of your travel business depends on multiple factors—client retention rates, revenue diversification, operational efficiency, and brand reputation all play crucial roles in determining what potential buyers will offer.

Vincent Vacations specializes in connecting travel business owners with qualified buyers who appreciate the intricacies of the business. Our team doesn't just facilitate transactions; we guide you through every step, from initial valuation and documentation preparation to final closing and post-sale support. With a network built over more than 20 years, we understand both the seller's perspective and the buyer's expectations.

As a Travel Agent, What Would I Sell?

Check out our preferred suppliers list. From luxury to safaris to Hawaii, you can sell all our suppliers and their experiences to your clients in Georgia and anywhere in the US!

Our Suppliers List

This comprehensive guide walks you through the entire process of selling your Georgia travel business. You'll discover how to prepare your business for sale, understand the legal requirements specific to Georgia, maximize your business's market value, and navigate negotiations with confidence. Whether you're selling because you're ready to retire, pursuing new opportunities, or restructuring your business, the insights and strategies outlined here will help you achieve the best possible outcome.

Key Topics Covered in This Guide
  • Understanding Georgia's travel business market and regulatory environment
  • Preparing your business for sale with proper documentation and organization
  • Valuing your travel business accurately
  • Marketing your business to qualified buyers
  • Navigating legal compliance and licensing transfers
  • Maximizing sale value through operational optimization
  • Managing the transition and post-sale considerations

Let's begin your journey toward a successful travel business sale in Georgia. Vincent Vacations is here to ensure that when you're ready to sell, you have a partner who knows the industry inside and out.

Preferred Travel Suppliers in Georgia for Travel Agents
Vincent Vacations has partnered with over 1,450 of the top cruise lines, tour operators, specialty suppliers, destination specialists, tourism boards, air consolidators, car rental companies and hoteliers, providing our agents a wide range of unique privileges that help close sales and build client loyalty. Click here to learn more.

how to sell a travel agency in Georgia. Use the experts at Vincent Vacations. In travel since 2002, we buy travel agencies.

Understanding the Georgia Travel Agency Market

Overview of the Travel Industry in Georgia

Georgia’s travel industry is a dynamic and growing sector, deeply intertwined with the country’s rich cultural heritage and diverse landscapes. The government has recently introduced regulations requiring all tour operators, agents, and guides to register with the National Public Registry, emphasizing accountability and quality control.

Despite some delays in enforcement—such as postponed fines for non-compliance—these measures reflect a broader effort to professionalize the industry and protect travelers. The sector contributes significantly to Georgia’s GDP, making it a key player in the local economy.

Key Legal and Regulatory Considerations for Travel Agencies in Georgia

Operating a travel business in Georgia involves adhering to a set of legal requirements that ensure consumer protection and business legitimacy. These include business registration, proper licensing, and compliance with local tourism laws.

Furthermore, agencies must stay informed about updates in legislation, such as amendments to the “Law on Tourism,” which impact operational standards and industry practices.

Essential Legal Requirements for Georgia Travel Agencies
Requirement Description Status
Registration in National Public Registry Mandatory for all tour operators, agents, and guides In effect
Fines for Non-Compliance Penalties for unregistered operators Enforcement delayed until June 2025
Licensing and Permits Varies based on business type and location Ongoing compliance required

The Role of Seller of Travel Bonds and Licensing Requirements

In Georgia, Seller of Travel Bonds serve as a financial guarantee to protect consumers in case of business insolvency or failure to deliver purchased services. These bonds are a critical aspect of regulatory compliance and instill confidence in buyers and partners.

04
Lindsey Vera

Travel Agent with Vincent Vacations

What started as a side gig has lead to a full-time career that I absolutely love! I truly believe there is nothing like travel and I love what I do. I am SO thankful for everyone that has supported me and trusted me to help plan their adventures. I have made some awesome lifelong friends and look forward to traveling together!

Licensing requirements vary by business size and scope but generally include:

  • Filing an application with the relevant state authority
  • Paying applicable fees for registration and bonding
  • Maintaining updated records and certifications
Benefits of Maintaining Proper Licensing
  • Legal operation and avoidance of fines
  • Enhanced credibility with clients and vendors
  • Access to industry partnerships and booking systems

Why Choose Vincent Vacations for Selling Your Travel Agency

Vincent Vacations has been an active and trusted participant in the travel industry since 2002, specializing in buying travel agencies across Georgia. Our deep understanding of the local market and regulatory landscape positions us uniquely to assist sellers in achieving smooth, profitable transactions.

“Our expertise ensures that your business’s value is fully recognized and that all legal and operational complexities are expertly managed.”

join our travel agency in Georgia today
Our world, one adventure at a time. Our travel agents all around the world. We focus on community over competition. Click here to learn more. #TravelWithUs #GlobalAdventures #ExploreEverywhere

Sell Your Agency Today

Launched by industry veterans, Vincent Vacations has carved out a niche as a boutique, community-driven travel agency designed by advisors, for advisors.

Sell your travel agency with no experience! We provide all the steps for you to sell your agency.

Contact Us Now

We provide personalized service, guiding you through valuation, documentation, buyer matchmaking, and closing. With Vincent Vacations, your business sale is handled by seasoned professionals who know the Georgia travel market intimately.


how to sell a travel agency in Georgia. Use the experts at Vincent Vacations. In travel since 2002, we buy travel agencies.

Preparing Your Travel Agency for Sale in Georgia

Organizing Financial Statements and Documentation

Accurate and well-organized financial records are the foundation of a successful travel business sale. Buyers want to see clear evidence of your business’s profitability and financial stability.

04
Marla Finley

Travel Agent with Vincent Vacations

I'm so thankful I took the leap and joined the Vincent Vacations Team! Fantastic company, fantastic training, fellow agents and so much fun! Looking forward to 2025!

Essential documents to prepare include:

  • Profit and loss statements for the past 2-3 years
  • Balance sheets showing assets and liabilities
  • Tax returns and bank statements
  • Accounts receivable and payable details

Reviewing and Managing Contracts and Leases

Avoiding Long-Term Contracts That Limit Buyer Interest

Long-term leases or vendor agreements can deter potential buyers due to the risk of inflexibility. Evaluating contract terms and negotiating shorter or more favorable agreements can increase buyer appeal.

"Contracts with excessive penalties or restrictive clauses often reduce the marketability of your business."

04
Kristin Williams

Travel Agent with Vincent Vacations

At this time last year this was a dream job. Now this once dream job is a successful reality! This was the best way to kickoff 2025 with an invite to the top 50 agents! I am so excited for 2025 travel! I love seeing your smiling faces traveling and enjoying this beautiful earth!

Handling GDS Agreements and Vendor Relationships

Global Distribution System (GDS) contracts and vendor relationships are critical assets. Buyers look for smooth transferability or continuation of these agreements.

Key Considerations for GDS and Vendor Contracts
Contract Aspect Action
Assignability Confirm if contracts allow transfer to new owner
Termination Clauses Understand notice periods and penalties
Vendor Relationships Document key contacts and terms for buyer reference
American Society of Travel Advisors in Georgia
Our owner is the president of an ASTA Chapter. The American Society of Travel Advisors (ASTA) is the largest association representing the travel industry in the world, accounting for over 80% of all travel sold. Click here to learn more. #TravelWithUs #GlobalAdventures #ExploreEverywhere

Maintaining strong, documented vendor relationships enhances the perceived value of your business.

Cleaning Up Operational and Legal Issues

Resolving outstanding legal or operational problems before selling safeguards your reputation and expedites the transaction.

  • Ensure all licenses and permits are current and compliant with Georgia state laws
  • Address any pending disputes, claims, or regulatory violations
  • Review employee agreements, commissions, and benefit obligations
  • Verify intellectual property ownership, including website domains and trademarks
Operational Clean-Up Checklist
  1. Update internal policies and procedures
  2. Conduct an internal audit of client contracts
  3. Streamline accounting and reporting systems

Valuing Your Travel Agency: Metrics and Methods

Determining a fair and attractive value for your travel business involves a mix of quantitative and qualitative analysis. Common valuation approaches include:

  • Revenue Multiples: Applying industry-standard multipliers to your business’s gross revenue
  • Profit-Based Valuation: Emphasizing net profits or EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization)
  • Asset Valuation: Accounting for tangible and intangible assets such as technology, client lists, and brand equity

Accurate valuation helps attract serious buyers and supports confident negotiation.

Expert assistance from Vincent Vacations ensures your business’s value reflects its true market potential, factoring in local Georgia industry specifics.


how to sell a travel agency in Georgia. Use the experts at Vincent Vacations. In travel since 2002, we buy travel agencies.

Step-by-Step Process to Sell Your Travel Agency with Vincent Vacations

Initial Consultation and Business Assessment

Connecting with Vincent Vacations begins with a personalized consultation to understand your business’s unique story and goals. This assessment dives into your business financials, operations, and market position.

Key insights gained here shape the entire sale strategy. You’ll receive a clear picture of your business’s current value and actionable recommendations to enhance its appeal.

Sell Your Agency Today

Launched by industry veterans, Vincent Vacations has carved out a niche as a boutique, community-driven travel agency designed by advisors, for advisors.

Sell your travel agency with no experience! We provide all the steps for you to sell your agency.

Contact Us Now

Marketing Your Agency to Qualified Buyers

Vincent Vacations leverages a targeted approach to connect your business with serious, vetted buyers who understand the travel industry’s nuances.

Marketing efforts include:

  • Confidential listings through trusted networks
  • Highlighting your business’s strengths and growth potential
  • Customized presentations tailored to buyer interests

“Finding the right buyer is more than just a transaction—it’s a match between vision and opportunity.”

Negotiating Offers and Terms of Sale

Offers are reviewed with a focus on both financial and operational terms. Vincent Vacations advocates on your behalf to secure favorable conditions, including payment structures, contingencies, and transition support.

Negotiation highlights include:

Common Negotiation Elements
Element Considerations
Sale Price Based on valuation metrics and market demand
Payment Terms Upfront cash, installment plans, or seller financing
Non-Compete Clauses Protect your business interests post-sale
Transition Assistance Training and client handover support

Due Diligence and Legal Compliance Checks

Buyers conduct thorough reviews of your business’s financials, contracts, licenses, and operational procedures. Vincent Vacations helps coordinate this process to ensure completeness and accuracy, minimizing delays.

Due Diligence Focus Areas
  • Verification of financial statements and tax filings
  • Review of travel business licenses and Seller of Travel bonds
  • Assessment of vendor agreements and client contracts
  • Examination of employee agreements and commissions

Clear communication and responsiveness during this phase build buyer confidence and smooth the path to closing.

Closing the Sale and Transition Planning

Finalizing the sale involves signing legal documents, transferring licenses, and settling financial terms. Vincent Vacations coordinates with attorneys and escrow agents to ensure a seamless closing.

Transition planning includes:

  • Client communication strategies to maintain loyalty
  • Training new owners or staff on operations and systems
  • Transferring vendor relationships and technology access

how to sell a travel agency in Georgia. Use the experts at Vincent Vacations. In travel since 2002, we buy travel agencies.

Maximizing the Sale Value of Your Georgia Travel Agency

Optimizing Revenue Streams and Commission Structures

Diversifying and optimizing your revenue streams directly impacts your business's valuation. Travel agencies generate income through multiple channels, and buyers evaluate the stability and growth potential of each stream.

Key revenue optimization strategies include:

  • Maximizing commission earnings from airline, hotel, and cruise bookings
  • Developing ancillary revenue through travel insurance, visa services, and travel packages
  • Establishing recurring revenue from corporate travel accounts
  • Implementing service fees for specialized travel planning

Agencies with diversified revenue streams command higher valuations because they demonstrate resilience and multiple income pathways.

Building a Strong Client Base and Retention Strategies

A loyal, growing client base is one of the most valuable assets in a travel business sale. Buyers prioritize agencies with strong customer relationships and high retention rates because these directly translate to predictable revenue.

Strategies to strengthen your client base:

  • Implement personalized customer service and relationship management systems
  • Create loyalty programs that reward repeat bookings
  • Develop niche markets (corporate travel, cruise specialists, adventure travel, etc.)
  • Maintain regular communication through newsletters, travel alerts, and exclusive offers
Client Retention Benefits for Sale Value
  • Demonstrates predictable revenue streams
  • Reduces buyer risk in the acquisition
  • Justifies premium valuation multiples
  • Facilitates smoother post-sale transition

Leveraging Host Agency Relationships Like Vincent Vacations

Strong partnerships with host agencies enhance your business's operational efficiency and market positioning. These relationships provide access to better commission rates, training, and industry resources that buyers find attractive.

Host business relationships offer:

Benefits of Strong Host Agency Partnerships
Benefit Impact on Sale Value
Preferred Commission Rates Increases profit margins and EBITDA
Technology and Support Systems Reduces operational costs and improves efficiency
Training and Industry Resources Demonstrates professional standards and compliance
Network Access Expands market reach and business opportunities

Agencies partnered with established host agencies like Vincent Vacations benefit from credibility and operational support that translates into higher valuations.

Improving Operational Efficiency and Brand Reputation

Operational excellence and a strong brand reputation are intangible assets that significantly influence buyer perception and willingness to pay premium prices.

Focus areas for operational improvement:

  • Streamline booking processes and technology systems
  • Implement quality control measures and customer satisfaction tracking
  • Establish clear standard operating procedures for all staff
  • Build online presence through website optimization and social media engagement
Reputation Building Tactics
  • Collect and showcase client testimonials and reviews
  • Maintain professional certifications and industry memberships
  • Participate in community events and sponsorships
  • Develop thought leadership through travel blogs or industry insights

how to sell a travel agency in Georgia. Use the experts at Vincent Vacations. In travel since 2002, we buy travel agencies.

Post-Sale Considerations and Support from Vincent Vacations

Transitioning Client Relationships Smoothly

Ensuring a seamless handover of client relationships is essential for maintaining trust and continuity. Vincent Vacations helps coordinate clear communication with your clients, introducing them to the new owner and reassuring them about the future of their travel plans.

Key steps include:

  • Providing clients with a formal introduction to the new business leadership
  • Sharing important account details and upcoming travel arrangements
  • Offering reassurance about service quality and support

Smooth client transitions help preserve your business’s reputation and ensure ongoing satisfaction.

Continuing Support and Resources for Sellers

Vincent Vacations remains a resource for sellers even after the sale is complete. Our team offers ongoing support to help you navigate any post-sale questions or challenges.

Support services include:

  • Guidance on post-sale documentation and compliance
  • Access to industry resources and networking opportunities
  • Advice on future business ventures or retirement planning
What Sellers Can Expect
  • Regular check-ins to ensure a smooth transition
  • Access to a dedicated support team
  • Resources for staying connected to the travel industry

Tax Implications and Financial Planning After Sale

Understanding the tax implications of selling your travel business is crucial for effective financial planning. Vincent Vacations provides guidance on navigating post-sale tax obligations and maximizing your financial outcomes.

Key considerations include:

  • Consulting with a tax professional to understand capital gains and other tax liabilities
  • Planning for the distribution of sale proceeds
  • Exploring investment and retirement options
Post-Sale Financial Planning Checklist
Item Action
Tax Consultation Review sale terms with a tax advisor
Financial Distribution Plan for allocation of sale proceeds
Investment Planning Explore options for reinvestment or retirement


how to sell a travel agency in Georgia. Use the experts at Vincent Vacations. In travel since 2002, we buy travel agencies.

Frequently Asked Questions About Selling a Travel Agency in Georgia

Common Challenges in Selling Travel Agencies

Travel business owners face several unique obstacles when preparing to sell their businesses. Understanding these challenges helps you navigate them more effectively.

Challenge: Determining the Right Sale Price

Many sellers struggle with valuing their business accurately. Without proper market knowledge, owners may underprice their business or set unrealistic expectations.

Solution: Work with experienced professionals who understand travel industry metrics and can provide objective valuations based on your business's profitability, client base, and revenue streams.

Challenge: Managing Complex Earnout Structures

Most travel business sales don't feature fixed purchase prices paid at closing. Instead, buyers typically structure deals as earnouts—payments based on post-closing revenue for one to three years. This creates uncertainty about your final payout.

"Understanding earnout terms is crucial because your total compensation depends on the business's performance under new ownership."

Earnout structures typically cover two to three years of revenue, paid over the same period. For example, a buyer might pay 60% of the business's first-year revenue in installments over two years.

Challenge: Protecting Client Relationships During Transition

Clients may hesitate to continue with a new owner, potentially leading to revenue loss after the sale. Maintaining trust and communication throughout the transition is essential.

Challenge: Navigating Legal and Compliance Requirements

Georgia's regulatory environment requires proper handling of Seller of Travel bonds, licenses, and state compliance. Missteps can delay closing or create liability issues.

How Vincent Vacations Simplifies the Selling Process

With more than two decades of experience in the travel industry, Vincent Vacations brings specialized expertise that streamlines the entire sale process.

How Vincent Vacations Addresses Common Selling Challenges
Challenge Vincent Vacations Solution
Accurate Valuation Expert assessment using industry-standard metrics and market knowledge
Buyer Matching Access to qualified buyers through extensive network built since 2002
Earnout Negotiation Advocacy for favorable payment terms and structures
Client Transition Coordinated communication strategies to preserve relationships
Legal Compliance Guidance on Seller of Travel bonds, licenses, and state regulations

Our team handles the complex coordination between you and potential buyers, managing documentation, due diligence, and compliance requirements. This allows you to focus on running your business while we handle the sale logistics.

Typical Timeline and Costs Involved in Selling

Understanding the financial and time investment required for selling helps you plan accordingly.

Timeline Expectations

The sale process typically unfolds over several months:

  • Months 1-2: Initial consultation, business assessment, and preparation
  • Months 2-3: Marketing to qualified buyers and initial inquiries
  • Months 3-4: Negotiations and offer evaluation
  • Months 4-5: Due diligence and legal compliance checks
  • Months 5-6: Final closing and transition

Timeline may vary based on offer complexity and buyer requirements.

Costs Associated with Selling
Typical Selling Costs
Expense Category Typical Range Notes
Legal Fees $2,000–$25,000+ Simple transactions cost less; complex deals with large law firms cost more
Broker/Consultant Fees Varies Often structured as a percentage of sale price or flat fee
Accounting/Tax Consultation $1,000–$5,000 Essential for understanding tax implications
Bond and License Transfer $500–$2,000 Required for Georgia compliance

Most travel business sales rely heavily on earnout payments rather than upfront cash, so plan your financial expectations accordingly.

Payment Structure Realities

Unlike traditional business sales, travel business transactions typically feature:

  • Minimal down payment at closing
  • Majority of purchase price paid as earnouts over 1-3 years
  • Earnout payments tied to post-closing revenue performance
  • Potential for reduced payments if the new owner increases expenses

This structure means your total compensation depends partly on how well the new owner manages the business after purchase.


how to sell a travel agency in Georgia. Use the experts at Vincent Vacations. In travel since 2002, we buy travel agencies.

Final Thoughts on Selling Your Travel Agency in Georgia

Selling your travel business is a meaningful milestone that deserves expert guidance and thoughtful planning. With over two decades of experience in the travel industry, Vincent Vacations stands ready to support you every step of the way—from initial consultation to smooth closing and beyond.

Partnering with trusted professionals simplifies the journey, ensuring your business’s value is maximized and your client relationships are honored throughout the transition. Our personalized approach helps you navigate legal complexities, market your business effectively, and connect with qualified buyers who appreciate the unique strengths of your business.

"Selling your travel business doesn’t have to be overwhelming—when you have the right partner, it’s an exciting new chapter filled with opportunity."

Whether you are stepping away to explore new ventures or planning retirement, Vincent Vacations offers a caring, knowledgeable team dedicated to helping you achieve a successful sale with confidence and peace of mind.


Apply Now to Sell Your Agency!

Click below to contact us and take the first steps to sell your travel agency in Georgia today.

Contact Us Now


Georgia Travel Agents


georgia travel agent

Bailey Fulmer

Independent Travel Advisor with Vincent Vacations

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georgia travel agent

Alyssa Mrzljak

Travel Agent Specializing in Disney Vacations

Destination Specialties
Florida, California
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georgia travel agent

Lauren Bujanski

✨ Magic with Laur ✨

Destination Specialties
Florida
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View All Our Travel Agents


Overview

Introduction

The largest state east of the Mississippi River is 300 mi/480 km from top to bottom, and 230 mi/370 km at its greatest width. The 9 million citizens of "The Empire State" or "The Peach State" practice southern hospitality, follow the Atlanta Braves religiously, eat more pork barbecue than fried chicken, prefer Coca-Cola over morning coffee and drink iced sweet tea—lots of it—from noon to night.

Most Georgians live close to the major cities, so visitors passing through the wide open spaces between cities may wonder if the population number is a misprint. These rural areas offer a tremendous variety of outdoor activities for sports enthusiasts, nature lovers and sun worshippers.

In Georgia, the past seems to intersect with the present at every turn in the road: The profiles of Confederate leaders gaze stoically from Stone Mountain; turn-of-the-century homes still gleam on the Golden Isles; and every town between Atlanta and Savannah displays its mementos of General Sherman's 1864 invasion.

Even present-day events seem tied to tradition. We happened upon a wedding in a Savannah park where women in elaborate hats sipped champagne beneath the moss-draped trees and a horse and buggy stood waiting for the bride and groom. It was a scene that could have taken place a century earlier, except for the crowds of T-shirt-clad gawkers (like us) who stood around admiring the scene.

For travelers, Georgia's historic awareness presents an opportunity to glimpse the culture of the Old South. You can tour vintage mansions and plantations, visit forts and museums and witness battle reenactments. The state is not trapped in its past—witness the amenities of cosmopolitan Atlanta or the contemporary arts and music scene of Athens—but the state's reverence for earlier times is one of its most endearing qualities.

History

Georgia's recorded history begins with the Native Americans who inhabited the region some 10,000 years ago and left evidence of their hunting and gathering cultures. Those belonging to the Mississippian Culture (AD 900-1200) built ceremonial mounds, some good examples of which have been preserved at the Ocmulgee National Monument, near Macon. Later, the Creek and Cherokee tribes lived in the area. Their settlements of 100 to 1,000 residents were often located along rivers.

The first European to see this region was explorer Hernando de Soto, who claimed portions of it for Spain in 1540. While the Spanish established missions on some coastal islands, their presence did not deter the British from claiming the same territory. The two countries jousted over the region until the Battle of Bloody Marsh in 1742, when an English victory secured it for King George II. The colony was named Georgia in his honor. It was the 13th and final of the original U.S. colonies to be established.

Following the Revolutionary War, Georgia was the fourth state admitted to the Union. Though the Creek and Cherokee nations made efforts to coexist with white culture, conflicts with settlers eventually led to the forced removal of these tribes to areas west of the Mississippi (an ill-fated event known as the Trail of Tears).

Large slave-powered plantations flourished in Georgia, and when the Civil War erupted in the 1860s, the state sided with the Confederacy. In 1864, Georgia suffered greatly at the hands of Union General William Tecumseh Sherman: After overcoming Confederate forces in northern Georgia, Sherman's army burned Atlanta and then made its infamous March to the Sea, destroying everything in a 60-mi-/100-km-wide swath. The war ended soon after. Georgia was readmitted to the Union in 1870, but the process of rebuilding its economy and society was slow and fraught with difficulties.

Though initially reliant on cotton, Georgia now depends upon industry (both textiles and high-tech), as well as communications, agriculture and forestry (it is the nation's leading producer of paper pulp). And, inspired by local leaders, especially the late Dr. Martin Luther King Jr., Georgians have worked together to redress injustices and set a course for social and economic progress.

Snapshot

Among Georgia's main attractions are southern culture, Savannah, Macon, Atlanta, historical sites, majestic mountains, antebellum mansions, scenic swamps, beautiful landscapes and wide, sandy beaches.

Because of the state's size and diverse geography, local culture and activities change with the surroundings. You can divide Georgia into four regions and you'll quickly notice that each area's geography, personality and trademarks are unique. North Georgia offers glorious mountain views, wild rapids, waterfalls, gold mining, bluegrass music, apples and antiques; The metro Atlanta area is a bustling, fast, work-hard-and-play-hard community with plenty of multicultural and civic pride, upscale dining and support for the decorative and performing arts; the heartland is full of antebellum heritage, movers and shakers, rock 'n' rollers, gospel music, peach orchards, pine trees, cotton fields and fresh vegetables; and the Golden Isles of the coastland offer barrier-island cottages, boiled shrimp and boiled peanuts, turtle walks by flashlight, dolphins and lighthouses.

Travelers who enjoy splitting their time between urban and rural attractions and who are interested in U.S. history will have a great time in Georgia. So will fans of shopping and southern cooking. Beach and sun worshippers will love the southern coast during the summer and early fall. Folks who like mountains will find an opportunity to explore the twists and turns of north Georgia's high-country roads, shot through with pretty rivers and waterfalls. They can hunt for antiques in the charming mountain towns and sample the homemade baked goods and crafts. Visitors who cannot tolerate a hot, humid climate will want to avoid Georgia's flatlands during summer months.

Potpourri

How many times have you asked yourself: "Why isn't there a national tick collection?" Well there is, and you can see it at Georgia Southern University in Statesboro.

Georgia has nurtured many famous musicians and music groups, including Little Richard, Otis Redding, the Allman Brothers Band, James Brown, Johnny Mercer, Jerry Reed, R.E.M., the B-52s, the Indigo Girls and Ray Charles. Other celebrities who have called Georgia home include Jimmy Carter, Hank Aaron, Jim Bowie, Ty Cobb, Jackie Robinson, Erskine Caldwell, Martin Luther King Jr., Julia Roberts, Evander Holyfield, Elton John and Herschel Walker.

The state song is "Georgia on My Mind" (written by Hoagy Carmichael, who was not a Georgian).

Eli Whitney invented the cotton gin near Savannah in 1793.

Just east of Atlanta, in Conyers, is the Monastery of Our Lady of the Holy Spirit. The friendly monks there grow and harvest their own food, and they sell their jellies and baked goods, including some of the best bread you're likely ever to taste. You can visit the church, grounds and gift shop, and even make arrangements to stay overnight and partake of a monastery breakfast. You'll bunk down for a nominal cost in one of the simple and peaceful public boarding rooms. Phone 770-483-8705 for information on accommodations. http://www.trappist.net.

If you eat chicken in Gainesville, the Chicken Capital of the World, you'd better use your hands: Eating it with a fork is illegal.

Georgia was the first state to allow 18-year-olds to vote (in 1943).

Ripe peaches are sold at roadside stands during the summer. From mid- to late March, every peach tree along the Peach Blossom Trail (Highway 341 from Jonesboro to Perry) is in bloom.

Georgia had its own gold rush in 1828 in Dahlonega, 40 mi/65 km northeast of Atlanta. The discovery of gold in the Blue Ridge Mountains sent a stampede of miners into what was then Cherokee country. The Dahlonega Courthouse Gold Museum traces the area's gold-dusted history with exhibits and a documentary film. Consolidated Mines also offers tours of the largest gold mine east of the Mississippi River.

Georgia's official state vegetable, the Vidalia onion, is the sweetest onion in the world. It is only grown in Vidalia and Glennville.

Overview

Introduction

During the years it was part of the Soviet Union, Georgia was the top destination in Caucasia, offering magnificent monasteries, historic sites and scenic mountains. Wedged between Russia and Turkey, with a long shoreline on the Black Sea, it was known for its balmy climate and its fabulous food and drink.

Georgia is one of the most fascinating countries in the region, and overall a safe place to visit, though travelers should avoid the separatist regions of Abkhazia and South Ossetia.

Evidence of the Georgians' determination to build a tourism business, particularly through infrastructure development, is widely evident. Much has been accomplished in recent years, but plenty remains to be addressed in order to reach international standards.

Geography

Georgia is bordered by Russia to the north, Azerbaijan to the east, Turkey and Armenia to the south, and the Black Sea to the west. Much of the country is dominated by mountains. The Caucasus Mountains form a natural border with Russia in the north, with the Lesser Caucasus along the border with Turkey to the southwest.

The Likhi Range links them running north-south through the center of the country. West of these mountains, particularly along the Black Sea coast, the climate is moderate, even balmy at times. The area east of the Likhis is colder and drier.

Snapshot

The chief attractions of Georgia are monasteries, fine wines, great food, mountainous terrain, historical and mythological sites, a beautiful coast, cave settlements, art and outgoing people.

Though parts of the country are too dangerous to visit, the rest of Georgia is an appropriate destination for adventurous people who are looking for someplace truly different.

Potpourri

Some of the oldest people in the world live in Georgia. Some villages near the Black Sea claim elders of 130 years and more. Supposedly, yogurt has something to do with the long lifespans.

Jason's quest for the Golden Fleece isn't the only mythological story set in the Caucasus Mountains. As punishment for giving the gift of fire to humanity, Prometheus was said to have been chained to Mount Elbrus. The Amazons, a legendary race of women warriors, were supposed to have lived on the banks of the Terek River. And Kutaisi is said to be the city of King Aetes and Medea, possessors of the Golden Fleece.

Hominid remains 1.7 million years old, the oldest in Europe, have been found at Dmanisi, near the border with Armenia.

Georgians have probably been making wine since the Bronze Age. They claim the word comes from the Georgian ghvino.

"Georgian Snickers" is an apt nickname for churchkhela, a chewy bar made by threading nuts and raisins on a string, dipping them in simmering grape juice and hanging them up to dry.

Most Georgian fortresses had a secret tunnel leading to a river escape route. Ask the caretaker of any castle you visit about the particulars of his place.

The square watchtowers of the Svan people, scattered around the town of Mestia, are more than 1,000 years old. Some 20 watchtowers are concentrated in Ushguli, which at 7,220 ft/2,200 m claims to be the highest permanently inhabited village in Europe.

The nation's name came from the Persian word for the inhabitants of the country: Gorj. The "Gorj," however, call themselves the Kartveli and their country Sakartvelo. It's pure coincidence that the country's patron is St. George.

Overview

Introduction

This small town, 60 mi/95 km southwest of Montgomery, is where singer Hank Williams Sr. spent his early years. The town hosts the Hank Williams Festival on the first weekend in June near the Hank Williams Sr. Boyhood Home and Museum. Largely a music festival, it usually includes both local performers and a Nashville headliner.

Overview

Introduction

If you want to get a look at some of Ontario's better natural vistas without getting too far away from civilization, this drive along Lake Superior should fit the bill. It skirts the lake's shoreline and then takes you for a tour of the green islands of Georgian Bay. We recommend the tour for travelers who like the outdoors and who gravitate toward camping, fishing, canoeing and the like. Those who take more of an interest in shopping and sightseeing may find that this drive does not suit them.

The following route begins on Highway 61 at the border with the U.S. near Grand Portage, Minnesota, and moves east.

The first point of interest is Kakabeka Falls, a scenic cascade that measures 128 ft/39 m (get there by taking Highway 11/17 west off Highway 61) and is considered "The Niagara of the North" for its size—in this case, the vertical drop. Next, head east on Highway 11/17 into Thunder Bay, Canada's sixth-largest port.

Visit Sleeping Giant Provincial Park for hikes and bird sightings; then take a cruise of the harbor and visit Old Fort William, a living-history museum with costumed re-enactors skillfully depicting the fort's heydays when it was known as the North West Company during the fur trade more than 200 years ago. If you have time, visit the amethyst mines, where you can hunt for your own gemstones, or see the International Friendship Gardens or Mount McKay (1,000 ft/300 m tall).

Just outside of town is the Terry Fox Monument, a tribute to the courageous marathoner who tried to cross Canada after losing a leg to cancer. His quest ended near this site in 1980. Fox made it halfway across Canada on one leg, raising funds and awareness for cancer research and has since raised more money for cancer than any other individual. Each September, on the second Sunday after Labor Day, Canadians from coast to coast participate in the Terry Fox Run to continue raising funds.

From Thunder Bay, take Highway 17 east to Marathon, where you'll pick up Highway 627 south to Pukaskwa National Park for a walk along the shores of Lake Superior. There's a lengthy trail if you want to take an overnight hiking trip, and there's plenty of canoeing in the rivers feeding into Lake Superior. Quetico Provincial Park (west of Lake Superior on Ontario's southern border) preserves one of the greatest concentrations of Native American rock paintings on the continent. There are more than 28 sites in and around the park.

Back on Highway 17, look for the big goose (you'll know it when you see it) as you drive through Wawa. Not long afterward, you'll pass straight through the heart of Lake Superior Provincial Park. Stop to see the Indian Pictographs at Agawa Bay (which may have been the inspiration for Henry Wadsworth Longfellow's Song of Hiawatha). South of the provincial park, you'll leave Lake Superior as you head into Sault Ste. Marie. This is one of Canada's major industrial and shipping centers, which lies across St. Mary's River from Sault Ste. Marie, Michigan. Take a cruise of the canal and locks that allow ships to move from Lake Superior to Lake Huron.

While you're in the area, don't pass up one of the most interesting and scenic rail outings in Canada, the Agawa Canyon train trip. This moderately priced tour, which runs late spring through fall, is usually taken as a day trip. It passes through gorgeous countryside, and during the summer, a two-hour stopover allows you to get closer to the trees, waterfalls and mountains (in the fall, the changing leaves look stunning). There's also an overnight tour that operates during the summer.

From Sault Ste. Marie, head east on Highway 17 to Espanola, and then go south on Highway 6 to Manitoulin Island—the world's largest freshwater island. Lots of little ports and villages and 1,000 mi/1,600 km of coastline comprise the island. There's not all that much to do on the island, but we think it's fun to explore the beaches and do some fishing.

From the southern tip of Manitoulin Island, take the Chi-Cheemaun Ferry to Tobermory, which is home to two unusual attractions. At Fathom Five National Marine Park, you can go scuba diving around 20 sunken ships. If you don't scuba dive, you can still see the wrecks by snorkeling or via glass-bottom boat. (The boat will take you to Flowerpot Island, where you can see some strange rock pillars with trees growing on top.) Drive south on Highway 6 to Hepworth, where you'll take Highway 70 southeast to Owen Sound. The Grey County Museum documents life in the 19th and 20th centuries and houses an exhibit dedicated to native culture.

Next, take Highway 26 east to Wasaga Beach, Highway 92 northeast to Elmvale, Route 19 northeast to Moonstone and Highway 400 north to Honey Harbour, where you can take a water taxi to Georgian Bay Islands National Park, a beautiful collection of 59 islands. When you're back on the mainland, conclude the tour by heading south on Highway 400 toward Toronto.

Overview

Introduction

The main island in the Western Province area, New Georgia was the scene of vicious fighting during World War II. Nowadays you will find interesting tribes, beautiful scenery, opportunities for relaxation and good reef diving among manta rays, sharks, turtles and colorful fish.

Most prominent of New Georgia's towns is Munda, just 30 mi/50 km southeast of Gizo. It's a major transportation and governmental center for the region. Munda has a clean and comfortable hotel and makes for an interesting two-night visit (the town and its airstrip were a major objective for U.S. troops). Munda also has two simple but comfortable resorts on tiny islands offshore (both places are good for Robinson Crusoe-style escapes). The commercial center is now in a town called Noro, built around a fish-processing plant. New Georgia is 190 mi/300 km northwest of Honiara, Guadalcanal.

Overview

Introduction

South Georgia holds a special place in Antarctic history. After enduring one of the most harrowing boat journeys of all time, explorer Ernest Shackleton landed on its rocky shores with great relief. He then crossed the island with no more than a compass to seek help for his crew. Today's visitors may share the feeling after crossing the Drake Passage, where they can follow in his footsteps, walking the final leg of the hike he made across the island to reach help. They can also visit his grave and the South Georgia Museum at Grytviken, the first whaling station built on the island (in 1916). Exhibits include displays on the island's natural history, whaling and sealing, exploration and mountaineering expeditions, as well as a lifeboat from the whaling vessel Southern Star. The town also has a post office, a gift shop with items made on the island and several king penguin colonies.

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